Due to the global rising concern regarding humanity’s impact on the environment and the consequences that will arise from it, many engineering industries are moving towards a more sustainable level of production, material usage and system operation. Institutions and corporations have a common goal in uncovering novel solutions to mitigate this impact. Supporting this notion, the European Institute of Technology has proposed a project involving several partners in investigating the viability of utilizing recycled permanent magnets in permanent magnet synchronous motors (PMSMs) for application in the automotive industry, a sector that has an undeniable impact on the world’s progression towards a more sustainable future.