Abstract This thesis is talking about how to communicate to citizens all the things which are related and is about the topic of sustainability. The interaction design approach is to find a solution to raise the awareness of the people through this communication. So that, every citizen would be a part of a change for the society. Using gamification is one of the methods to realize it and spread the communication. The goals set for the project of Bluetotem are two principally. The collection of PET which sensitizes people by providing them with awareness and also the collection of data for the creation of the big data.