The process of diffusion of innovations has been thoroughly investigated in the past with a focus on the horizontal segmentation of the adopters. Rogers set the ground in the late sixties with its studies on agricultural communities, developing a framework with five categories of adopters with different acceptance attitudes towards new technologies. The main mathematical model used to describe the process of diffusion of innovation, theorized by Bass in the same period of the past century, analyses homogeneous populations, but is also based on the idea that a part of the customers spontaneously adopts new products, while followers subsequently imitate the behavior of the pioneers under the internal influence of a social network.