The adoption of artificial intelligence (AI) tools in design activities and innovation processes has been steadily gaining momentum in various industries. This abstract highlights the key trends, benefits, and challenges associated with integrating AI into the creative and innovative domains. This research has adopted the use of qualitative research and a comprehensive literature review to gain data that has been useful in throughout this study. AI's potential to revolutionize these processes is driven by its ability to augment human creativity, automate repetitive tasks, and uncover hidden insights from vast datasets. In design activities, AI-powered tools have shown promise in assisting designers with concept generation, prototyping, and even aesthetics.