The primary objective of this work is to analyze challenges and opportunities of the automotive sector electrification and, therefore, to identify solutions intended to address the critical aspects through the study of scientific literature, Stellantis intelligence, and market analysis. The thesis is organized in 3 chapters. In the first one, a comprehensive analysis of the current status of electric mobility and its associated issues is presented. This includes a review of the latest regulations, technical limitations, and customer perception. The aim is to identify the factors able to promote the diffusion of electric vehicles and those that hinder it, especially in Europe.