The outbreak of the Covid-19 pandemic destabilised all industries, severely impacting tourism and hospitality. As a result, the peer-to-peer (P2P) accommodation sector, originally on a growth trajectory, was suddenly hit with massive losses. By focusing on the impact of the pandemic on Airbnb in London, the aim of this thesis is to quantify the economic effects of the individual strategies adopted by hosts to respond to the evolving demand trends. The empirical analysis is based on a dataset of Airbnb listings in London broken down at the property-by-month level (i.e., the unit of analysis), with observations covering the period from January 2019 to December 2020.