The increasing complexity of modern System-on-Chip (SoC) designs has made macro placement a critical yet largely manual task in the physical design flow. This thesis explores a machine learning-based electronic design automation (EDA) tool developed at Qualcomm to automate and optimize macro placement during the floorplanning stage. The tool integrates a neural network engine to generate diverse macro placement alternatives, which are then evaluated using multi-objective metrics such as wirelength and congestion; a graphical user interface (GUI) was developed to support interactive floorplan exploration, including area shrink optimization. The experimental campaign involved testing eight macro placements across four area configurations (0%, -1%, -2%, -3%) and analyzing their impact on quality-of-results (QoR) metrics such as utilization, timing, power, and design rule violations.