Sales of electric vehicles are increasing globally and there are at least five main factors driving it: fast changing market, technology evolution, emissions regulations, environmental pressure and decreasing costs. Brazil is experiencing changes in the automotive market, as electric and hybrids reached 1% of total sales for the first time in 2020, rapidly increasing to 1.6% in April, 2021. An adapted Bass Diffusion model with p and q value estimated via literature comparison was produced and applied considering a maximum market of forecasted 30% fleet share of xEVs in 2050 as the baseline. This standard scenario outputted a tipping point of 2030 and 2032 for optimistic and pessimistic cases, reaching market maturity at 2045 and 2048.