Although before it was difficult to imagine that new technologies might have disrupted the classical way of manufacturing things, now innovative techniques and tools have revolutionized the approach to the product development process as traditionally conceived. This paper focuses on investigating such change witnessed in the Italian goldsmith industry due to the adoption of Additive Manufacturing (AM) technologies. A general overview of the main AM technologies developed is detailed in chapter 1. The classification of the techniques available is accompanied with a brief description of the fields where they have found a meaningful application. Likewise, chapter 2 introduces the Italian goldsmith industry in general terms.