BlueTotem Communicating the Sustainability

Abstract This thesis is talking about how to communicate to citizens all the things which are related and is about the topic of sustainability. The interaction design approach is to find a solution to raise the awareness of the people through this communication. So that, every citizen would be a part of a change for the society. Using gamification is one of the methods to realize it and spread the communication. The goals set for the project of Bluetotem are two principally. The collection of PET which sensitizes people by providing them with awareness and also the collection of data for the creation of the big data. Bluetotem was realized and installed in Cittadella politecnica del design, Torino during the design week 2016 by a team from Innovation Design Lab of Politecnico di Torino and it is still there. The project was designed to encourage citizens to undertake some actions leads to improve the quality of the city, the bottom-up approach, which is crowdmapping and its first phase that is throwing the PETs into the Bluetotem by citizens to be compacted and be prepared to recycle. In this study, I am trying to check other possible solutions of communicating between this machine and human. Therefore, first I am going to review other possible scenarios and experiment solutions to have more engagement and interaction between citizens and Bluetotem and second, specifically, I figure out the proper way of communicating. In the end, I review the effect of gamification for attracting the user and apply it to the project, considering the human-centered and systemic approach to characterize interaction design for the aim of the project which is sustainability.