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Thesis by Benso, Pietro

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Thesis

[img] Pietro Benso. Il ruolo del marketing prodotto nello sviluppo e commercializzazione di un prodotto innovativo: analisi della strategia Go-to-Market del modello e-Worker della Merlo S.p.A = The role of Product Marketing in the development and commercialization of an innovative product: analysis of the Go-to-Market strategy of the e-Worker model of Merlo S.p.A. Rel. Guido Perboli, Mariangela Rosano. Politecnico di Torino, Master of science program in Industrial Production And Technological Innovation Engineering, 2021

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