The optimization of automotive HVAC (Heating, Ventilation, and Air Conditioning) vents has become crucial, as it affects passenger comfort, both thermal and acoustic, while also influencing system efficiency and ensuring seamless integration within the cockpit, where perceived quality is assuming an increasingly central role. In recent years, the pursuit of highly integrated or even “invisible” outlets has therefore emerged as a fundamental design objective, combining functional performance with stylistic coherence. This thesis investigates vent performance through two phases: the computational fluid dynamics (CFD) analysis of production configurations and the development of an innovative concept inspired by the Coandă effect. In the first phase, CAD geometries of production driver-side vents were supplied through company collaboration, simplified and prepared for CFD simulations in ANSYS Fluent.