The introduction of the free market in the energy sector, originally intended to promote competition and expand consumer choice, has in fact caused a profound disruption of the economic, social, and moral balance of the system On one hand, it dismantled a rigid and inflexible monopoly, but on the other, it gave rise to a jungle of companies, often driven more by short-term profit than by genuine customer care. This new scenario quickly turned the market into a stormy ocean, where consumers—lacking adequate tools—found themselves disoriented and vulnerable, overwhelmed by a barrage of offers, incomprehensible clauses, and aggressive strategies The dream of "freedom of choice" often turned into a dangerous illusion, where transparency became the exception and honesty risked being suffocated by greed, constant pressure for results, and monthly sales targets.