In Italy people prefer to consume bottled water rather than tap water. Italians are the biggest mineral water drinkers in Europe, with over 200 liters per year for each person. Every year, 16.5 billion liters of water are bottled in the “Bel Paese”, of which almost 15 billion are destined for the domestic market. According to Legambiente datas (https://www.legambiente.it/rapporti-e-osservatori/acque-in-bottiglia/), the mineral water industry in Italy has a turnover of 10 billion euros, with over 260 brands distributed in approximately 140 plants, making Italy the first country in Europe and the second in the world (behind only Mexico) for bottled water consumption.