In recent years, China has become the world's largest automotive market, with rising socioeconomic levels and disposable income driving consumers to place greater emphasis on vehicle quality and reliability. Amid fierce market competition, Chinese, Japanese, American, and European car brands hold significant shares in the Chinese passenger car sector. This study investigates Chinese consumers’ perceptions and preferences regarding vehicle brands from these regions, focusing on key quality dimensions such as safety, durability, reliability, performance, and innovation. Primary data were collected through a structured questionnaire, yielding 102 valid responses that captured demographic profiles and evaluations of various quality attributes. Statistical analyses, including descriptive statistics, exploratory factor analysis, Pearson correlation, and multiple linear regression using IBM SPSS Statistics, reveal that safety and durability are regarded as the most critical quality factors influencing purchase decisions.