The aim of this work is to investigate the thermal behaviour and the cooling strategies for an Axial Flux Permanent Magnet Synchronous Motor (AFPMSM). Due to their compact design, AFPMs are suitable for applications with limited space, such as electric two-wheeler vehicles. These motors have higher power density compared to Radial Flux Permanent Magnet Motors (RFPMs), which leads to increased power output but also greater heat generation in a smaller volume. Thermal management is crucial aspect of electric motor design. Proper thermal control enhances motor efficiency and reliability, while also preventing the formation of hotspots that can damage insulation materials and accelerate the aging process.