This thesis explores the development and effectiveness of Corporate Travel Planning, in Italian “Piani Spostamento Casa-Lavoro” – PSCLs – within the broader framework of Mobility Management, with a focus on advancing sustainable mobility through data-driven and user-centred approach. By addressing the specific commuting needs of students and integrating young generations into travel planning, the research underscores the importance of tailoring solutions to users’ real requirements, moving beyond conventional, one-size-fits-all strategies. The study investigates the Italian context, particularly the metropolitan area of Turin, to provide localised insights into the implementation of PSCLs and the challenges they face. Using a comprehensive methodology – combining a literature review, comparative analysis, and case study approaches – it evaluates the effectiveness of PSCLs in promoting sustainable transport and meeting user needs.