Private equity activity involves investment funds that acquire and manage privately held companies, aiming to improve their value through strategies such as operational upgrades, strategic guidance, and financial restructuring in the medium and long term. The final goal of these operations aims to achieve a profitable exit within a medium-term timeframe. PE impact on target companies’ performance has been hugely debated by existing literature, trying to find a potential correlation between potential performance improvements and PE acquisition. This thesis aims to shed a light on PE acquisitions impact on Italian companies strictly operating in the luxury market, trying to find significant insights that merge PE world and the luxury sector, a niche that assumes a unique position within the global economy, where the balance between exclusivity and growth is crucial.