The expansion of Chinese automotive brands has become a prominent force in the global automotive market, with companies striving to establish their presence in diverse international regions. This thesis provides a detailed analysis of the evolution of these brands, with a particular focus on LeapMotor, a rising player in the industry. Drawing from my internship experience at Stellantis Europe SpA, specifically in the Middle East and Africa (MEA) region, this research is enriched by practical insights into the strategies and challenges Chinese automakers face when entering international markets. The study explores the historical growth of Chinese automotive companies and the external factors, such as government policies, technological advancements, and economic shifts, that have enabled their success.