The European Green Deal stands as a pivotal driver for the experimental research conducted within this thesis. The project entails a comprehensive study of the Green Deal and its pillars through official documentation, integrated with interviews extracted from conferences and literature articles. The entire project follows a structured approach based on the pillars of the European Green Deal. As part of a broader three-year project falling under the EIBURS initiative, I directly engaged in the development and implementation of a questionnaire targeting small and medium-sized enterprises (SMEs) across Europe. We meticulously implemented the questionnaire, from its architectural design to administration and subsequent analysis of responses.