This document is the result of the project that I conducted during my 6-months internship at Iveco Group headquarter, in Turin. Iveco Group is a global automotive leader active in the commercial and specialty vehicles, powertrain and related financial services arenas. It is composed of 8 unique, yet unified, Brands and it employs more than 35.000 people around the world and it counts several manufacturing plants, 20 industrial sites and 29 research and development centres. Among Iveco Group’s portfolio, Iveco represents one of the main core brands; it is a pioneering and global leader in designing, manufacturing and commercialization of a wide range of trucks.