The growing amount of data generated by companies in today’s digital age has led to an increased demand for tools and techniques that can help organizations make informed decisions based on data-driven insights. For this reason, more and more companies are deciding to rely on consulting firms to help them create and manage systems that can measure and understand business performance and make them available to their users. In this context, business intelligence (BI) and data analytics have become crucial for organizations that want to gain a competitive advantage in their industry, enabling them to extract valuable insights from data and use them to optimize their operations, improve customer satisfaction, and drive growth.