The intersection of real estate finance, technology, and user preferences forms the backdrop of this comprehensive thesis. In an era where mortgage decisions and financial advisory services are increasingly shaped by technological advancements, this research delves deep into the intricate web of economic and psychological factors influencing borrowers' choices. The study navigates the evolving landscape of robo-advisory services, seeking to understand their role in the mortgage selection process. A meticulously designed survey captures the diverse voices of mortgage seekers, probing their views on economic factors such as cost savings, tailored financial solutions, and data-driven insights. Simultaneously, the survey unravels the enigma of psychological factors, exploring the significance of confidence, reduced stress, and independence in robo-advisor adoption.