Price Discrimination on the Spokes Model with Data Sales
Domenico Bianco
Price Discrimination on the Spokes Model with Data Sales.
Rel. Carlo Cambini, Flavio Pino. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Matematica, 2023
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Abstract
This Master’s Thesis examines the strategies employed by a Data Broker (DB) who sells information to firms operating in a non-localized spatial competition environment represented by the Spokes Model. Each firm perceives itself as competing in various submarkets, categorized based on the availability of consumers’ first and second preferred brands. In certain submarkets, the firm acts as a monopolist, serving captive consumers with no alternative brand option. In other submarkets, the firm operates as a duopolist, competing against an alternative brand. The focus is on a market characterized by low-utility valued products, where uninformed firms are motivated to carve out a portion of captive consumers facing an elastic monopolistic demand.
The DB offers a data segment of equal length to all firms through a Take-It-or-Leave-It (TIOLI) arrangement, maximizing firms’ willingness to pay while leveraging the threat of an Outside Option
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