The impact of user-generated content on youtube on millennials' decision-making process for beauty products and how companies should shape their strategies accordingly
Narges Amrollahi Fard
The impact of user-generated content on youtube on millennials' decision-making process for beauty products and how companies should shape their strategies accordingly.
Rel. Federico Bella. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management), 2023
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Abstract
The impact of user-generated content on youtube on millennials' decision-making process for beauty products and how companies should shape their strategies accordingly.
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