Delivery costs, low latency, and streaming at scale are key challenges in driving the technical development of the video industry. Improvements in video coding are always pushing the effort for new video coding solutions and quality monitoring. The recently released coding standards, like AV1 and VVC, are proof of this. In line with the constant aim of ensuring better compression ratios for the same visual quality, we analysed a new approach to digital video compression. The so-called Dynamic Optimizer has been proposed and conceived originally by Netflix, it is compatible with any existing and future video codecs, and it is suitable for non-real time encoding of on-demand video contents in adaptive streaming applications.