Samuele De Nicola
Demand forecasting for new product launches: The Arduino case.
Rel. Paolo Chiabert. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management), 2022
Abstract
The industrial market in which Arduino S.r.l. operates is characterized by a great degree of uncertainty and competitiveness. The main objective of any business is to satisfy customers’ demand, which requires developing competitive products both in terms of quality and offered price. In order to achieve this goal, firms operate in a network made up of different stakeholders: among them, the most important are final customers, suppliers of raw materials and semifinished products, distribution and logistics companies, and service companies. The relationships among the stakeholders, together with the flows of information and materials between them, make up a structure known as the Supply Chain.
Such structure links all the businesses sharing the same goal, which is satisfying the demand of the final customer
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