During these last years, several organizations are shifting to more open and collaborative innovation processes to enhance their innovative capabilities tapping external skills, experiences and knowledges. The result of this shift, to what is called Open Innovation model, is a powerful co-creation process that can also involve lead users, customers and other stakeholders. In this direction, an emerging innovation methodology is represented by the Hackathon event. Hackathons can be described as very short events, with a duration that usually goes from one to three days, in which different people gather to tackle a common challenge and propose a solution. These events, by the common belief, are originally and most often linked to the coding and technological context to develop a new software or prototyping a new product.