In recent years the concept of Quality has become fundamental for every company in the world, it is defined as the ability of the company to produce goods or services that fully meet the expectations of consumers. In the last few decades, due to an increasingly competitive market has become essential to analyze and understand the concept of quality using analytical tools as the Quality Function Deployment (QFD) analysis and the House of Quality model (HoQ), which drives the creation of any product and help the company to understand what the key features for a successful product are and how they can be related to technical characteristics.