The first conceptualization of this thesis was born while carrying out the curricular internship at the Quattrolinee studio. This company is the main organizer of the Graphic Days® festival, which started in 2016 with the aim of supporting the cultural value of visual communication and providing new artistic stimuli by assembling in Turin the most eminent artists of the international and local scene in the design sector. This experimental research aims at exploring new possibilities for the former Festival, now arrived at its sixth edition, focusing in particular on new expressive modes offered by the visual-generative art. The idea is to widen Graphic Days® ‘s artistic offer, in order to increase its audience and at the same time push forward the boundaries of Quattrolinee’s knowledge about visual-generative art.