The automotive industry is currently undergoing a phase of breakthrough innovation, adopting new technologies in its operations at an unprecedented scale. The entire sector is about to be transformed: new alternative drivetrains, autonomous driving, enhancement of connectivity and the onset of new concepts of mobility. Such substantial transformation of the automotive world is commonly described by the acronym of "CASE" mobility: Connected, Autonomous, Shared and Electric. Technological advances in these 4 areas are considerably changing the automobile concept, reinventing driving and the overall customer experience. Major manufacturers are responsible to lead the way, designing and delivering these innovations to the majority of the customers in the market.