This thesis aims to find out, analyse and highlight the most appropriate solutions for the expectations and needs of customers in the Horeca industry in a digitization point of view. It starts with the introduction of entrepreneurship environment, tells briefly about start-ups and provides some information about investments on different sectors to understand the current situation and realize the opportunities for implementations related to entrepreneurship. The introduction part continues with highlighting the travel and tourism sector, its size and related industries, and ends with the introduction of digitization, customer expectations and Horeca industry. In the second part, the study focuses deeply on the Horeca industry.