Entering the Managed Pressure Drilling (MPD) market with an innovative Continuous Circulation System (CCS) creates a beneficial business unit to the company Drillmec S.p.A. Choosing a proper market entry strategy ensures to obtain great future profit from the newly started CCS project established by Drillmec S.p.A. The purpose of this thesis is to analyze MPD market for entering and to give right suggestions to the managers of Drillmec S.p.A to apply the strategy planning process of the CCS project. Studying the terms of drilling industry, contractual communication of main players and investigating MPD market due to the region, technology, using tools and application are presented for better understanding the market.