In this research, fashion, which is one of the most polluting and human rights violating sectors, is examined. Firstly, it started with the definition of fashion; then the current situation of the fast fashion industry, its negative impacts on economic, social and environmental issues were examined at a global level and finally Turkey has been reached as a case study.  ???? Turkey, one of the leading countries in the field of textiles and cotton production, was examined in detail in this study. Territorial valorisations of the country were made and a new model project has been designed to raise awareness about sustainable fashion.