The exponential growth of two-sided markets and the propagation of sharing economy phenomenon in different sectors have spread the “uberization” business model in the procurement field and the emergence of digital freight platforms in the logistics industry. These innovative start-ups are transportation network companies that connect carriers and shippers in real time with the use of advanced technology, offering tariffs approximately 20% inferior to the spot market ones. Uber-like platforms demonstrate that a new era in Logistics is becoming reality. Competitive real-time pricing, ultimate market transparency, and exceptional convenience enabled by rapidly emerging technology that links demand and supply in Logistics in an unprecedented way, provides the next level of efficiency savings.