Communication plays an important role in the generation of meanings, knowledge and relationships in societies; the characteristics of these dynamics are related with the systemic design discipline through some guidelines that were suggested by Lidia Signori as requirements in order to develop a systemic communication. Among all the communication elements, this thesis is focused on information visualization, a channel of visual communication, in which the transmission of information is achieved through graphic elements in a proper way. DYCLE (Diaper Cycle project) is a systemic project that has revolutionize the diaper industry by creating 100% biodegradable diapers. It is an entrepreneurial initiative full of values and relations that should be spread; that is why this project was taken as a case study in which besides the guidelines, the methodology of visual thinking was considered as an adequate way to organize complex ideas, that helped represent and transmit key information adapted to the specific users of the project.