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The influence of information orientation in product packaging - Analysis of consumer behavior through an eye-tracking system

Gloria Romualdi

The influence of information orientation in product packaging - Analysis of consumer behavior through an eye-tracking system.

Rel. Silvano Guelfi, Olivier Droulers. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale, 2018

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Abstract:
Relators: Silvano Guelfi, Olivier Droulers
Academic year: 2018/19
Publication type: Electronic
Number of Pages: 183
Subjects:
Corso di laurea: Corso di laurea magistrale in Ingegneria Gestionale
Classe di laurea: New organization > Master science > LM-31 - MANAGEMENT ENGINEERING
Aziende collaboratrici: UNIVERSITE RENNES 1
URI: http://webthesis.biblio.polito.it/id/eprint/8840
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