The contemporary business landscape is undergoing a profound structural shift driven by the exponential growth of data volume, velocity, and variety. In this context of informational complexity, Big Data has fundamentally transformed organizational dynamics, building an unprecedented and urgent need for highly specialized professional figures capable of extracting strategic value from raw information. Modern organizations can no longer rely on retrospective analysis or traditional intuition; instead, they are forced to adopt Evidence-Based Management practices, where data-driven insights directly shape and influence decision-making processes. This evolution requires not only advanced technological infrastructures but also a significant cultural and structural adaptation to integrate analytical expertise into the core strategic layers of the enterprise.