Autonomous driving systems and Advanced Driver Assistance Systems (ADAS) are becoming increasingly relevant in modern society. The rapid development of autonomous machines has made the demand for safer, more efficient, and more intelligent mobility solutions a central topic in current research. Among the various ADAS functionalities, Automated Lane Keeping plays a key role in improving road safety by assisting the driver, especially in highway scenarios, and by providing a margin of error that can help prevent many accidents. This thesis focuses on the study and implementation of an Automated Lane Keeping ADAS prototype. The work was carried out in collaboration with MCA Group, a company operating in the automotive sector and closely involved with ADAS technologies.