In today's digital society, companies regularly collect large volumes of personal data from their users, raising serious privacy and ethical concerns. Yet, despite many cases of large data breaches being documented, most users remain unaware of the real-time flow of their information while they use online services. This thesis presents the design and development of AwEE, a software conceived to address this gap by improving privacy awareness among users, incorporating gamification principles. The first step of this work was studying privacy-related research literature which revealed a number of exsiting software programs. Some of these (FPMON, FPNET, Minos) aim to improve users' perception of how they are profiled while browsing; others (JShelter, NoScript) aim to enhance users' privacy during navigation, trying to prevent profiling from happening.