This research explores innovative strategies for enhancing the cultural heritage of Villa Adriana through contemporary design approaches, storytelling, and interdisciplinary influences, considering the aspects of fashion, brand identity, and musealization. Villa Adriana, a UNESCO World Heritage site, is a significant historical and architectural landmark, yet faces challenges in engaging modern audiences while preserving its historical integrity. Drawing on concepts from exhibition design, museography, and heritage interpretation, this study examines how temporary exhibit design and visitor center functionality can shape meaningful interactions with the site’s rich history. Valorization of the villa surfaces in the inquiry of presenting solutions to the redefinition of preservation of cultural history, while engaging new audiences to the Villa.