The Fornace Gaiero factory in Dogliani has a significant cultural value that shows the history of craftsmanship and family tradition in a region that has a rich wine history. This thesis explores the potential of repurposing and readapting abandoned or unused and neglected industrial heritage, turning them into active spaces that can adjust to society's necessities and therefore not only preserve the architectural heritage but also reactivate the area. Specifically, it will be focused on the adaptive reuse of the Fornace Gaiero, analyzing the architectural preservation of this deteriorated site and examining the wine context in Piemonte and especially in Dogliani.