Digital innovation is transforming tools and processes across all industries, and adapting to these changes is essential for companies that aim to stay competitive in their field. Integration of new technologies, tools and software can significantly improve communication between businesses and clients, speed up crucial processes, and increase overall productivity. One critical internal process affected by this digital transformation is product serialization. An effective serialization system simplifies the tracking a product’s lifecycle for company operators and provides customers with accessible product information. Therefore, enhancing this process can lead to improvements in production management and customer relationship management. This thesis focuses on the development of a system to digitalize the serialization process and to support business-customer interactions through a customer portal for AROL company.