This master’s thesis presents a detailed examination of the environmental impacts of packaging solutions and their economic implications within the automotive industry. By adopting a comparative life cycle assessment (LCA), this study analyzes the sustainability of non-reusable versus reusable packaging, with a particular focus on the role it plays in supply chain efficiency and logistics strategy. Central to this exploration is a specific case study drawn from Automobili Lamborghini S.p.A., serving as a representative example for approaching the specific challenges and advancements in terms of packaging sustainability in the industry. Here, in fact, packaging is identified not just as a logistical tool but also as a strategic asset that can significantly influence product flows and the overall impact of modern supply chains.