This Master’s Thesis examines the strategies employed by a Data Broker (DB) who sells information to firms operating in a non-localized spatial competition environment represented by the Spokes Model. Each firm perceives itself as competing in various submarkets, categorized based on the availability of consumers’ first and second preferred brands. In certain submarkets, the firm acts as a monopolist, serving captive consumers with no alternative brand option. In other submarkets, the firm operates as a duopolist, competing against an alternative brand. The focus is on a market characterized by low-utility valued products, where uninformed firms are motivated to carve out a portion of captive consumers facing an elastic monopolistic demand.