In this research paper, the Italian situation with respect to the diffusion of plug-in electric vehicles (PEV) is presented. To analyze such a broad topic, the paper has been divided into two parts. The first one aims at understanding if the ecosystem of companies operating around PEV in Italy is ready to support its diffusion. To answer such a question, a framework that mimics the different life-cycle stages of a BEV has been created so to understand how the different actors are positioning in the market. Governments too should promote electric mobility, as companies by themselves cannot push the diffusion of BEV.