This study is part of a broader research conducted by the Polytechnic of Turin in collaboration with the Department of Psychology of the University of Turin. It focuses on Engineering Design, aiming at understanding not only the influence of external and human factors but also the relationship between the behavioural and the neurophysiological response. Engineering Design can be considered as a technical activity whose goal is to come up with a solution that will turn out to be effective in practice. Given its human and social nature, the attention to Design and Creativity, which is one of the most important features of the whole process, has been progressively grown among researchers.