The number of passenger cars currently equipped with semi-active suspensions has been steadily increasing in recent decades. These suspension systems provide an improvement in ride and handling when compared to passive suspensions. Currently, the approach to evaluating and tuning semi-active suspensions has been limited to objective methods or time-consuming alterations made on physical components. To alleviate the time and costs and improve the fidelity of such methods, a novel solution to subjectively evaluating vehicle semi-active suspensions is presented. The subjective evaluation method herein involves the use of a state-of-the-art dynamic driving simulator with drivers to subjectively evaluate and tune virtual semi-active suspensions.