Food Market, the space of the food market in the city

From the turn of the century, a new wave of individual media-influenced globalization has emerged. Social networks such as Instagram have become new marketing tools, and their use becomes an essential point in creating the mental image of a place, mainly through images, since they are capable of delivering a message quickly and efficiently. The physical space must have aesthetic value to stand out in this competitive virtual space, relying on world trends, but modifying and adapting them to the reality and needs of the local population. One of the world trends in place branding is the reproduction of food markets, places surrounded by the idea of tradition, and sociability. This paper aims to stimulate the perception of food markets and highlight their importance in the urban fabric through these new conditionally social media tools, in particular, the study of the CEASA food market in Brasilia, Brazil. The urban planning and construction of Brasilia, based on modernist concepts, created a city with several public areas but few that have quality and activities that promote the meeting and permanence of people. One of the places that allow this meeting is the CEASA food market, a momentary meeting with a clear objective: the food products trade. Promoting changes in this space, both physical and virtual, would allow the food market to become a centrality in the city, broadening its target audience by promoting activities and events beyond commercial activity, while giving visibility to it as crucial for the functioning of the city.