From the turn of the century, a new wave of individual media-influenced globalization has emerged. Social networks such as Instagram have become new marketing tools, and their use becomes an essential point in creating the mental image of a place, mainly through images, since they are capable of delivering a message quickly and efficiently. The physical space must have aesthetic value to stand out in this competitive virtual space, relying on world trends, but modifying and adapting them to the reality and needs of the local population. One of the world trends in place branding is the reproduction of food markets, places surrounded by the idea of tradition, and sociability.